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Animated tour visuals for the Jason Mraz 2012 Stadium Tour of USA and japan.

Produced for Immersive as part of the “Love Is A Four Letter Word” world tour – the fourth studio album by the American singer-songwriter Jason Mraz. The album received hit reviews and generated a huge following across Asia with dozens of tour dates filling stadiums worldwide. Labmeta produced the animated video for the track “Dynamo of Volition”, to be displayed on a giant LED triptych of triangular prisms – LED screens on the front and light boxes on the back faces.

Taking the upbeat tone of the song and interpreting the lyrics as a continual struggle to be positive we created a pop and neon inspired flower stem that grows and grows only to be wrapped up inside a vine before the flower shoots upwards towards the sky.

Credits
Client: Jason Mraz

Agency: Immers­ive
Dir­ec­tion & Anim­a­tion: Paul Mumford