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Salma Premium Indian Basmati Rice – Packaging Design

This packaging design was created for Punjab Riceland Agro Foods Pvt. Ltd. to reflect authenticity, elegance, and premium quality. The brief was to design a visually appealing pouch that connects Indian heritage with an international market presence.

The design uses a rich golden-yellow palette combined with royal blue Islamic-inspired patterns to create a luxurious and culturally refined look. The rice bowl imagery highlights the product’s extra-long grains and freshness, while the typography and multilingual elements enhance global appeal.

The final result is a premium packaging design that blends traditional aesthetics with modern branding, creating strong shelf impact and brand recognition.

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