ABOUT

Serbia is a country with very low eco awareness. There is no recycling habit and practically no places where people can recycle. We wanted to change that.
Under Vip Ecomotivation, an ongoing movement with a purpose to transform our eco-indifferent country into an ecomotivated country, we gave ordinary citylights a higher purpose, and turned them into recycling city lights, with invitation to citizens to ecomotivate! As a result, we generated a lot of positive reactions, and, most importantly - a lot of plastic bottles and cans.

Belgrade, the “White City”, is becoming more and more gray. There are many neglected buildings - dirty, with little or no greenery. People forgot how beautiful our city could look like.
Under Vip Ecomotivation, an ongoing movement with a purpose to transform our eco-indifferent country into an ecomotivated country, we transformed bus stations in front of grey, messy buildings into beautiful facades, demonstrating how our capital should really look like.

AGENCY: Leo Burnett Belgrade
CLIENT: Vip Mobile
INDIVIDUAL CREDITS:
Anja Radulović, Creative Director, Leo Burnett Belgrade
Masa Radovic, VP / Group Account Director, Leo Burnett Belgrade
Rade Saptovic, Art Director, Leo Burnett Belgrade
Milos Milanovic, Art Director, Leo Burnett Belgrade
Selena Curcic, Grafic Designer, Leo Burnett Belgrade
Mirjana Popovic, Art Director, Leo Burnett Belgrade
Nadja Dimitrijevic, Account Director, Leo Burnett Belgrade
Natasa Radicevic, Account Manager, Leo Burnett Belgrade
Olga Stevanovic, Account Manager, Leo Burnett Belgrade
Slavko Knezevic, Account Assistant, Leo Burnett Belgrade
Predrag Simić, Copywriter, Leo Burnett Belgrade
Djordje Jankovic, Copywriter, Leo Burnett Belgrade