Beck’s Sobriety Test Mobile App & Campaign by Rade Saptovic for Molson Coors / Apatinska BreweryWho liked - Beck’s Sobriety Test Mobile App & Campaign by Rade Saptovic for Molson Coors / Apatinska Brewery

Rade Saptovic Art Director

ABOUT

A mobile app designed for Beck's beer as an extension to their "When I drink, I don't drive" campaign. The app puts your sobriety to the test - and if you fail, it advises you not to drive and calls a cab for you.
We want people to drink Beck’s responsibly – that’s why we created a mobile app that tests your sobriety. When drunk, one cannot perform even the simplest task – like fitting a key into a keyhole. And, as we all know, Beck’s logo is - a keyhole with a key! So, we designed the simple sobriety test app: in order to test your driving ability, you need to keep a key in a moving keyhole for 25 seconds. Fail to do so, and the app automatically dials the cab company in your area.

Awards: AotW Bronze, Golden Drum Shortlisted