ABOUT

D&AD New Blood 2024 Graphite Pencil Winner.

Brief in Short: Connect Generation Z with the world of Coca Cola.

Insight: 232 million Gen Zs in India are disadvantaged because they can’t connect to the internet.

SMP: Harnessing it's already developed recycling program; Coca-Cola, and Indian Space Research Organisation (ISRO), will connect India’s offline Gen Z’s to the online world.