ABOUT

Haagen Dazs — Group project from Uni to advertise Haagen Dazs products in a different way and/or to a different market. We decided to go for a provocative approach to appeal to the young adult market.

Peroni — Individual project. The idea was to bring Italy to London, to improve sales of the Italian Beer in the capital (starting with London, then on to other cities). Aiming the campaign towards to the affluent city workers by taking over the scaffolding wraps around London's well known landmarks. These would be teasers before a big launch party in in Cabot and Canada Squares.

Virgin Atlantic — In an attempt to publicise the trialling of a new Bio-Aviation Fuel and the purchase of a new fleet of efficient planes. To help improve pollution left by sky traffic, VA have a special campaign to let the world know.