About me
I'm a creative event producer and show director with over 25 years of experience delivering high-impact live experiences for global brands, agencies, and private clients.
I specialise in immersive storytelling, event production, and entertainment direction, curating moments that not only entertain but also transform.
Whether it's a dynamic flashmob in the heart of London, a fully branded brand activation across Europe, or an elegant private celebration, I bring a deep understanding of performance, staging, logistics, and audience engagement to every project.
I've had the pleasure of producing unforgettable events for clients like Virgin Atlantic, Adidas, The London School of Economics, Clinique, and Ferrari, always with a focus on precision, innovation, and creative flair.
My background in choreography and live performance equips me with a unique lens for designing experiences that move people emotionally, physically, and digitally.
From Bar & Bat Mitzvahs and luxury weddings to major corporate campaigns and fashion moments, I work end-to-end across ideation, design, technical production, talent direction, and show flow.
I also lead a talented team of AV specialists, stylists, musicians, DJs, and performers, delivering flawless, high-energy productions across the UK and internationally.
Specialisms:
✓ Creative event direction
✓ Brand activations & pop-ups
✓ Flashmobs & immersive performance
✓ Private & corporate event production
✓ Show calling & talent management
✓ AV & lighting design integration
✓ Experiential storytelling
Let's collaborate:
I'm open to creative briefs, freelance producing roles, agency partnerships, and one-off commissions. Drop me a message here or reach out to chat about your next project.
Skills
Audio Visual, Brand Activation, Choreography, Event Design, Event Management, event production, Experiential Marketing, Flashmob creation & coordination, Immersive Experience Design, Live event management, Set Design, Show direction, Talent casting & management, technical production
Sector Experience
Advertising, Automotive, Beauty, Exhibitions, Fashion, Lifestyle, Live Entertainment, Luxury, Marketing, Retail
Awards
Clients
Adidas, Delta Airlines, Ferrari, London School of Economics, Reebok, Virgin Atlantic