ABOUT

Concept: To come up with 4 new pack fronts for UCC coffee's Grand Cafe range. The packaging was outdated and the company did not feel that the pack fronts best represented the origin of the coffee brand.
Execution: The research I found on this company was mainly South American based. Using this as the basis of my designs I created the back fronts based on their unique descriptions and their associations with the rain forrest. Each new flavour was given a new name which represented a name in Spanish and made each blend sound more exotic.
Results: The design was submitted to the YCN (young creative network) competition and although my work was very much appreciated the YCN award went to my peer.