ABOUT

In 2011, Control Group was given the opportunity to pitch to New York City. At the time, the city’s website was overrun with content and lacking an organization structure. It had been previously designed over a decade prior and lacked social integration, and responsive capabilities across devices. We organized the content like we would do with an editorial site, and established a grid that provided a modular approach without feeling restrictive. It allowed for perfect conversion to other breakpoints. Control Group were shortlisted, and though we did not win the pitch in the end, they did go on to building the interactive subway kiosks for New York City instead.