ABOUT

Frye are a heritage American boot maker since 1863. So when Sapient Nitro were asked to re-design the Frye website, we wanted to really embrace the colours and textures and personality of Frye. We visited stores and spoke to people about what Frye was to them. As it happened, it was many things, but one thing that is consistent from the Suburban Mother, to the Rebel without a cause, is the attitude, and the the quality craftmaship of the product that keeps people loyal to their Frye's. We wanted to translate that shopping experience to web and mobile. We also wanted to make it easier to shop. Through many hours of hardwork, and maky great people, we created a beautful and authentic digital representation of the Frye experience.