ABOUT

To celebrate the NBA's 75th anniversary, the goal was to honor the 75 greatest players of all time through a series of digital experiences. The brief focused on creating immersive and engaging ways for fans to connect with the legacy of the league. I developed a modular system that powered three distinct experiences: a teaser landing page that revealed the 75 players in waves of 25, an immersive WebGL canvas that let fans explore player profiles and curated content, and an interactive personality quiz that matched users with a player from the 75 and generated a shareable image asset based on their results. The outcome was a set of fun, engaging, and unique digital experiences that brought fans closer to NBA history while driving strong interaction and shareability.