ABOUT

UNHCR wanted to raise awareness for the refugee crises in South Sudan among Hong Kongers. However, Hong Kongers were indifferent to the plight of refugees. It was a case of 'out of sight, out of mind.' So we decided to create an immersive story that put them in the shoes of an 11 year old girl, Nadima - separated from her parents, as she escapes the horrors of war and experiences things nobody, let alone an 11 year, should.

Movie styled posters led people to our main event, held at Lee Tung Avenue (a popular shopping destination)
KOL participation helped generate leads and donations to a very important cause.