ABOUT

Fiat is a quintessentially Italian car. During it's launch in China, instead of pouring over the product details, our team took on a bigger theme - it chose to romance the two cultures by showing the similarities. This video highlights the passion for life China and Italy embody, championing the philosophy - it's the simple things done beautifully that make for a beautiful life.

I was part of a larger team that helped conceive the creative launch for Fiat in China.