ABOUT

"For Tic Tac's debut radio ad, the brief was to bring to life our campaign idea – ‘A Gentle little refresh’, and ultimately refresh people’s minds as much as Tic Tacs refresh their mouths.
So, Inspired by ASMR we tasked the smooth-talking John Hopkins to playfully read out some of the most satisfying words in the dictionary, giving listeners a moment of refreshment to their day. Binaural sound design helped us create an immersive element to the spot, bringing a sense of intrigue and enhancing the tasty sensation of freshness that Tic Tac brings to your day."