krow communications
London
ABOUT
Our new work for Fiat 500 shimmies away from its fabulous fashionista positioning, this time focusing more on its fresh vibes and citrusy hues.
We’ve showcased Fiat 500’s new colour range by flaunting its colour using images like a car blooming from a flower, unpeeling from a lemon twist and even unfurling from a crisply packaged shoebox. We’ve teamed it up with an equally fresh tune from Tieks, entitled ‘Sunshine’.

Back to Fiat 500 Fresh project
Elisabeth Grosse aka LIZITA
Graphic Designer
United Kingdom
Karina Laymen
Illustrator
United Kingdom
Javier Arres
Artist, Javier Arrés
Spain
Mark Kershaw
New Business Director - EMEA, Taylor James
United Kingdom