Our very own planning founder, Malcolm White, has been writing a monthly column for Adwatch, WARC’s monthly publication.
Malcolm’s May article for Admap covers the 1974 book ‘Test to Destruction’ by Alan Hedges. It’s an invaluable article that examines Hedges’ book in detail, and how his ideas are relevant even up to now.
You can read his latest article in full here and you can visit Admap here for more interesting content.
For previous issues, his March article can be found here and his April one is here.