ABOUT

The UK arm of the American welly boot company Muck Boot was lacking a personality, it felt like the after thought of it’s mother brand in America and stood in the shadows. As their selected design agency it became my job to inject a personality into the lifestyle brand that lacked life, creating visual style and art direction for Muck Boots seasonal photoshoot.

Photography and video work are now a significant part of their digital and printed communication strategy for the next two years.