ABOUT

The sister arm of Giant bikes Liv, the first cycling brand completely dedicated to women. Liv women are confident women empowered by self belief. There is optimism in how they see the world, they are women driven and fulfilled by the joy of riding or just appreciating the simple pleasures of life.

Liv were in need of promotional merchandise, something they could giveaway and hand out at events and exhibitions, it needed to be something Liv women would want and use. We proposed a range of t-shirts that the women could wear for the everyday chores of life, clothing away from cycling jerseys and cycling shorts. Something comfortable yet still fully capturing the essence of Liv women and the love they have for a cycling lifestyle.