ABOUT

How can we show people that the quality of print finish is the key to bringing their work to life? Simply by getting the user themselves to do exactly that.

Through the use of security inks we created the concept ‘Light up your thinking’. Using the UV torch provided the user literally brought the pages to life, revealing hidden messages and changing the way they see print. We wanted to show people that the right print really could show the finished product in a different light.

The mailer came with it’s hurdles but the finished outcome was an eye catching piece that found itself nominated at Cream, Roses and the global print Fedrigoni Awards.