ABOUT

HUMM is a collective of 3 men hailing from the West Midlands. Telling stories of sin, lust and blurry-eyed adventure with an uncompromisingly English backdrop. The band asked me to create an identity that encapsulated their gritty dark spirit. Based around the 3 members, the structure of the identity is held together by it's 3 equal sides making up a triangle, over watched by the crow, known for its territorialy dark nature. The identity is raw, stripped back and clean giving it a bolder appearance and stand out.