Kristen's work

I'm a concept-driven designer with a background in marketing, branding, and front-end web development. I combine strategic thinking with visual storytelling to create thoughtful identities and campaigns across print and digital. My process is rooted in curiosity, research, and ideation — exploring different creative directions to uncover the idea that gives each project its distinctive character. My work balances minimalism with expressive detail, using negative space, typography, colour, and imagery to create visual experiences with personality, mood, and purpose.