Kristal Knight
Creative Director
ABOUT
Following research into career derailers for women, Global Women NZ identified motherhood (and the stigma around it) as a key factor. Having a baby was shown to take women out of the pipeline to leadership as well as limit their career earning by 12.5%. So, of all the ridiculous, reckless things you can do at work, it turns out that none of them are as career-limiting as having a baby. But only if you’re a woman. Saatchi & Saatchi created a series of darkly funny stop-motion films to point out the absolute absurdity of this situation.
MADEIT CREDITS
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Global WomenClient
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Agnes NaeraChief Executive Officer -

Ajay MurthySenior Strategist -

Alex LiangMarketing Specialist -

Alistair JamisonChief Executive Officer -

Anna Malin MantzarisDirector -

Anna Malin MantzarisDirector -

Beccy ChurchillPR Senior Director -

Becky PerrymanProducer -

Becky PerrymanProducer -

Chantelle LincolnOperations Manager -

Craig MatuschkaAudio Producer -

David McIndoeChief Strategy Officer -

Dennis GrbinSenior Designer -

Donna WadeDirector of Photography -

Established GroupWebsite Agency -

Greg KerrWeb Director -

Hetty BaxSet & Puppets Designer -

Isabelle RileyCostume Designer -

Isobel Kerr-NewellPR Managing Director -

Jane MillExecutive Producer -

Jon MuschampDirector of Photography -

Kate GydeBusiness Director -

Kelly RosnellGroup Business Director -

Kim MuellerDigital Producer -

Laura DaviesStrategy Director -

Leela McElroyBusiness Manager -

Leigh-Moana ManiheraProject Lead -

Leigh-Moana ManiheraProject Lead -

Liquid StudiosMusic & Sound Company -

Mark CochraneChief Executive Officer -

Mark WaringAnimator -

Mark WaringAnimator -

MSL New ZealandPR Agency -

Nick BrowneRetoucher -

Nicky HarrisonPartnerships Director -

Nicky HarrisonPartnerships Director -

Nicky HarrisonPartnerships Director -

Passion PicturesProduction Company -

Passion PicturesProduction Company -

Rachel TwistDigital Designer -

Roy BellSculpture Artist -

Sara SalcedoVFX Supervisor -

Shane KellyStudio Manager -

Simoné CilliersPerformance Manager -

StarcomMedia Agency -

Steve CochranChief Creative Officer -

Tamara O'NeillMusic & Sound Producer -

Tim AllenAnimator -

Martin NeedleVideo Editor -

Creative Circle, Creative Foundation & The UK Creative FestivalAwards Body -

Toby TalbotChief Creative Officer -

Kristal KnightCreative Director -

Jordan SkyCreative Director -

Saatchi & Saatchi NZAdvertising Agency -

D&AD