ABOUT

Project Scope
•Create new Squarespace site and migrate relevant content from old site.
•Redesign layout, look, and flow of website.
•Grow site to encompass new service lines and new content.
•Increase service line SEO visibility, web traffic, lead generation and user experience.
•Update content site wide including blogs, webinars, promo videos, time sensitive banners, etc.
•Review web analytics to create action plans to decreased bounce rates, increase conversion rates and UX design.

Design Concept
•Standout from the "cold" blue and white dominant healthcare industry look.
•Incorporate new colorful company branding and move away from old red, black, and white branding look.
•Create modern, clean, borderless look.
•Bridge old and new site user preferences together by creating pages with longer layouts for mobile and more modern user preference, but also layered and conscious of "above the fold" for more traditional web users.
•Focusing on HRG's three core strengths, people, process, and technology throughout the design.
•Encompassing company voice, passions, and motto of "work hard, have fun, make a difference."
•Engage with new generation of decision makers.