Kristal Hernandez Creative/​Art director


As a designer some proposal are approve an other stays as a maybe but this one is very dear to me .

What is the client needs?

This proposal was an event for high school children. Having in mind Playtex and Shicks as clients. The goal of this informative campaign was to promote good hygiene.

How do we do this?

We wanted to change the “clichés” used to promote hygine subjects to kids in ad’s and promotions. We wanted to inform them in a way they would feel familiar, comfortable and even with a sense of humor. As art direction style for this campaign we chose to imitate the social media format(texting ,emojies,snapshat)to announce the change of their bodies. We wanted to promote self secure kids so the boys and girls would feel empower by their changes. The course of action included cover , print media ,social media, Indice web, Info graphics and a promotional school tour about hygiene and the changes they were going through.

The client was interested in the initiative, but the timing at the moment wasn’t right for them.

Date created: April 2015 2015-04-01T00:00:00+0100
Date published: 21 January 2016 2016-01-21T22:50:22+0000


  • Playtex and ShicksClient