ABOUT

Concept: Immersify surveyed 348 dental students across 26 US states. The results showed retention was fairly low when learning from textbooks alone, and that students had to buy several books and pieces of equipment. The white paper needed to make that research clear and convincing for deans and educators with very little time.

Execution: Working closely with the copywriter, I designed it as an editorial brochure for both print and digital. I pulled the key figures out large, showed the data as charts and maps rather than tables, and finished with a long infographic bringing every statistic together across the last two pages.

Results: It made a clear, evidence-based case for learning with interactive 3D models, and became the basis for a webinar deck the CEO and sales team used to present the findings.