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There had been quite a few updates with the UI of the Immersiy app we had a few ambassadors come in for filming. Having footage of actual users interacting with the app would be a great way to display the material and allow the viewers to have a more relatable connection to the ad.
Also displaying finger gestures on particular game play lessons to demonstrate how a user can interact to show the progression for learners when using the app was a key component in displaying the methods to be educated.
Before even planning out I would write questions, such as, how can we display interaction of gameplay? Or what is more visually appealing?