ABOUT

Concept: Immersify's Dental, Nursing and Platform products had drifted apart, with no clear guidelines holding them together. The aim was to bring everything under one parent brand that felt consistent wherever people came across it.
Execution: I dropped "Education" from the name, refined the logo, and set a new type and colour system that all three products could sit under. I then built the brand guidelines covering logo use, colour, typography and layout, so marketing, web and product could all work to the same standards. The rebrand launched with an animated brand film.
Results: The guidelines now run across product, print, events and video, bringing marketing, web and product in line for the first time.