ABOUT

Concept: The Flipped Classroom campaign positioned immersive tech as the fix for a 150-year-old problem. It was aimed at academics, schools and students in education, mainly in healthcare, nursing and dentistry. The idea was to contrast the old way of learning, "talk and chalk" in a Victorian classroom, with today, where learning happens at your fingertips on a phone or tablet, anywhere, not just in class.

Execution: I used motion to tell that story in a few seconds, starting in the old chalkboard classroom and fast-forwarding to the present day. The ads then showed real gameplay from the app's interactive 3D learning resources, so viewers could see exactly what the product does. I carried the same collage style and key stats from the pitch deck into web ads and social posts.

Results: The campaign gave sales and marketing one consistent story across the pitch deck, web ads and social, so the same message reached educators whether they saw it in a meeting, online or on their feed.