ABOUT

Kraft needed to update their Riviera packaging range of biscuits. The brief was luxurious look and decadence. I wanted it to be dark and almost illicit as the act of eating cookies in the middle of the night sometimes is... the photographer who took the pictures of the actual product gave me really great decadent glossy chocolate. I added a few flavour cues and even though I don't eat cookies ... they would tempt me. The client was happy and they looked great on-shelf with a look that was quite different at the time in the marketplace and category.