ABOUT

Project Overview: The Mercedes-Benz Travel Guide project was designed to promote an exclusive travel experience in Russia with the Mercedes-Benz GLB. The goal was to establish a premium visual identity that seamlessly aligned with the luxury image of the brand.

Challenge: The challenge was to create a visual identity that could be applied across a wide range of materials including vehicle wraps, travel brochures, and a website. This had to evoke a sense of luxury and sophistication while also being functional and travel-friendly.

Solution: To address this, a minimalist design concept was chosen, inspired by route maps. This approach was both modern and elegant, creating a visual connection between the journey and the car’s brand, which was consistent across all materials.

Process:

Concept Development: The team researched and brainstormed ideas to reflect both the adventure and luxury of the experience.

Design Execution: The visual identity was designed with simplicity in mind, integrating map-style graphics and sophisticated typography.

Implementation: The design was applied to vehicle wraps, travel kits, and a website interface. Additionally, the concept was implemented across other promotional materials such as brochures and postcards.

Digital and Print Integration: The website was crafted for seamless travel route booking, providing an engaging digital experience for customers while maintaining the aesthetic cohesion of the overall branding.

This structured approach ensured that the Mercedes-Benz Travel Guide was not only visually stunning but also provided a smooth and luxurious experience for its users.