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Research shows that pet owners have been steadily increasing their spending on their four-legged companions in recent years, with Generation Z leading the way. And at Christmas, spending naturally skyrockets – with tiaras, silk ribbons, plaid collars, goblin costumes and all sorts of gifts animals can’t truly appreciate.
At the same time, there are animals no one splurges on. This year, A Little Shelter invites those who already have a well-cared-for pet to give the greatest gift of all: support animals without a home, care, or warmth.

ECD: Aleka Papadia GCD: Panos Pagonis | Senior Copywriter: Despoina Karakosta | Art Direction: Konstantinos Tsagkakos & Fotini Bini