ABOUT

THE BRIEF
The Greedy Book is a wish list site that allows users to make and share wish lists of the gifts they want from online stores. As this was the birth of a new brand and it needed to establish itself as the leading site for giving and receiving presents. A full website, emails, brand videos, user tutorial videos, branding, tone of voice and iPhone app was needed.

THE SOLUTION
The brand idea ‘Greed is good’ was created for which I led, art directed and implemented the execution at all stages and across all media. The outcome was an intuitive website that incorporated a unique and innovative bookmark application – allowing users to add items to their lists from anywhere online. Click-throughs and purchases are tracked using multiple data feeds from affiliated merchants which generate commissions for The Greedy Book. Their cheeky tone of voice that was created meant that the brand could be brave in the delivery of their messages.

The brand mark (question mark) was created to be versatile in the hope that in the future the mark would take different forms evolving the brand on.