ABOUT

THE BRIEF
The View from the Shard provides unparalleled and spectacular 360-degree views of the capital. The Advertising for 2014 needed to communicate the high-end and premium feel of the experience, whilst establishing the View from the Shard as a must-see London visitor attraction.

THE SOLUTION
The View from the Shard bought the creative idea "High Definition" for which a Valentines Day campaign and half term promotion was created in the form of print ads for various publications and online banners.

For the half-term promotion, 'Kids Go Free' I came up with the idea of the most exciting game of 'I-Spy in High Definition', which lived as online banners and in various publications. For the Valentines Day campaign I assisted in editing the photography and art working up the campaign ready for print. I also created the storyboards for the online banners for both the Valentines Day campaign and the half term promotion.