ABOUT

THE BRIEF
Johnnie Walker Blue Label launch many global gifting initiatives. For this world wide tool kits were needed for the use of sale.

THE SOLUTION
I led and created the design of various tool kits of Blue label and Gold Label to be used world wide. At the time Johnnie Walker’s toolkits did not reflect the high end nature of their product. It was important to reflect the luxury feel of Johnnie Walker by creating stylish info graphics, charts, tables and exciting page layouts, thinking of it as more than just a tool kit.

The Toolkits were described as “world class in terms of design and clarity” by the Diageo Reserve Managing Director.