ABOUT

THE BRIEF
Hovis an established bread making brand had found that although it had a large follower base on Facebook, engagement rates were falling and they needed a new strategy and content plan to reverse this decline. They wanted a shift in tone towards lifestyle conversations.

THE SOLUTION
A digital/social strategy was created with the core idea of ‘Good Today’. By keeping on strategy at the very start of the project I saw a need to alter the tone of voice for the page and giving each and every post more of an identity for fans to connect back to the brand with. I increased average interactions rates expanding Hovis’s weekly reach by ideating and creating engaging posts on a regular basis.

Total Facebook ‘Reach’ increased over 5 times the previous average value. The demographics of the fans shifted strongly to the target ID.