ABOUT

THE BRIEF
Enterprise Inns is one of the largest PubCos in the UK. A communications platform was created ‘empower’ for the ‘Great British Publican’ where they could receive regular news and be updated on the latest. The news focused on giving both Publicans and staff the information they need to feel empowered.

THE SOLUTION
The communications include a monthly newspaper and deals supplement, a weekly email, a regular text message service, and a fortnightly staff email. This in turn helps to change the perception and performance of Enterprise and its pubs.

I was involved in the strategic content planning for the newspaper and magazine layouts. Once the articles had been written I produced the newspaper and magazines.

The printed and digital communications were sent out to more than 5,000 Publicans increasing the impressions by over 50%.