Komal Patel Graphic Designer

ABOUT

THE BRIEF
Accountz is an accounting software company that provides products for both domestic and commercial use. They needed to build their brand equity with a consumer group that held limited accounting knowledge. The brand was positioned as easy to use, supportive and good value for money: ‘accounting made easy’. New packaging was need to create stand-out on shelf and to cut through in a competitive market.

THE SOLUTION
I art directed and executed this project from conception to completion for which common graphs were recreated using everyday objects, this brought a new playful edge to the Accountz brand. I felt the need to keep it simple echoing the brand positioning. Using bright bold colours made the packaging stand out on shelves such as in the Apple store and PC World.

Accountz boxed software quadrupled in market share between 2009 and 2011, making the Accountz brand the second largest seller of retail boxed accounting software in the UK. They have also been featured in major financial news media including Money Week and the Financial Times.

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