ABOUT

From 2022 all Mercedes-Benz’ factories worldwide (over 100 locations) will obtain their electricity from renewable resources only. To communicate this to the world, an eco-friendly outdoor brand installation was created using of one of Europe’s largest wind turbines. By attaching high-powered led lights to the blades, and using eco friendly smoke, the turbine transformed into the iconic Mercedes-Benz star at nightfall. Due to its height of 120 meters and its width of 70 meters, this imposing brand installation illuminated the night sky, could be seen from miles away, and delivered a clear but clean message that Mercedes-Benz were joining forces with the wind. During the campaign period, over half a million people saw this imposing brand installation locally. Content featuring the wind turbine transforming into the Mercedes-Benz star amplified its message globally and has been seen by millions worldwide with +464% increase in reach and +965% increase in interactions compared to the brand campaign benchmark.