ABOUT

Great Lakes USA guide is an annual travel magazine for the British tourism market. The client wanted a complete redesign of the magazine to make it fresher and more modern. The brief was fairly open but they wanted to see something brighter and funkier. At the same time little use of white space as providing plenty of information was more important to them when readers have less time for research.
Each of the Great Lakes states have their own two pages (usually a spread) and needed to keep the same format but with individual identifiers. A vertical tag and a colour scheme was designed for this purpose.
I did all design and layout, except cover masthead, from supplied copy and images as well as supplying press-ready PDFs with correct printing profile.
The result was well received. The impact is, however, not measurable as a few months after publishing the coronavirus pandemic pretty much ended all holiday travels to the US and furthermore resulted in this year's edition being cancelled.
Publisher: Phoenix International Publishing Media Corp., Chicago, Illinois