ABOUT

The Nike Block Series celebrates what it means to be local. Surfers are bound by a unique geographical connection to the ocean. The Nike Block Series was used to showcase and glorify positive localism, board-rider pride and unique stories from tight-knit surf communities.
The Series took place in Spain and France through the summer months with club events at selected surf clubs in the area. Each short film consisted of young talented surfer interviewed to tell the viewer what the surf scene is like in that particular area and the event wrap up held by Nike.
Justin created ‘The Block Series’ concept and idea around how to bring this video communication to life. As well as the idea behind the short films, Justin worked on both the cinematography and editing of these short films for Nike’s series ‘The Block Series’. The video’s were sent out to all surf media and hosted on Nike Surfing facebook page. The series was well received by all with the idea being a first in the surfing world.