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Fairgame tasked us with generating buzz and media coverage for the launch of its brand-new St Paul’s venue. The brief focused on listings, targeted media invites, and proactive news generation to raise awareness and drive strong opening momentum.
We secured extensive listings coverage to spread the word early, then hosted a packed media week where top-tier journalists experienced Fairgame first-hand and shared their reviews. ​

To extend the story, we drove consumer research angles that sparked additional press attention. At the same time, we positioned Fairgame’s CEO as a thought leader in immersive experiences, providing expert commentary and interviews.​

Together, these efforts delivered a high-impact launch and firmly established Fairgame St Paul’s on London’s entertainment map