Klaus Christensen Senior Art/​Creative Director

ABOUT

Svansø packaging for attention
Simply and straightforward
Svansø's packaging is a familiar sight on store shelves. However, after many years with the same look, Svansø has chosen to refresh the entire range with new packaging.The design aligns with Svansø's new communication strategy, where the ingredients are the heroes, and unnecessary space for naming and adjectives is avoided. The design is classic with hand-drawn illustrations that tell the story of the primary raw materials and send a clear signal that the craftsmanship is solid and completely straightforward.

MADEIT CREDITS

  • SvansøClient
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