Klaudyna Joczyn Graphic Designer

ABOUT

Calisto is a British beauty brand making people feel comfortable in their own skin. Tired of gender divides Calisto promotes the idea of not being defined by a gender by offering a range of unisex skincare products. The unisex skincare range supports the minimalist lifestyle, where everyone can use the same products for their face and body. Calisto believes in making a positive change in the world by using only ethically sourced, high quality, natural ingredients. Calisto is not only about eco-friendly, cruelty free products, but also about the joy of living. Calisto’s aims are to bring people exceptional products that are both effective and good for the planet, at the same time not following stereotypes and making gender neutral skincare products, supporting equality in the world. Calisto’s skincare range is stripped to neutral, black and white colours. The colour scheme represents the brand’s gender neutral approach to products, as well as the harmony between the two main genders – male and female. The pattern used on the packaging also stands for the two main genders and suggests that the product is for both a man and a woman whatever is inside of you.

MADEIT CREDITS

Design Bridge: Calisto

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