About us

Have you ever really looked at what agencies say about themselves? So many of them think they’ve got a story but they fail to differentiate themselves because they talk about what they do instead of why they do it.

We founded Kiwi Gray because we believe agencies have lost their bravery. Too many label themselves without meaning i.e. “full service”, “integrated”, “digital” etc. We believe that if founders were to dig deep into why they built their business in the first place and be a little braver, they’d find a compelling story that resonates more with clients than with the ‘blah, blah, blah’ we often see being communicated. It's not that the what and how are not important, it's just not the reason clients buy agencies. We want to help agencies recognise themselves as brands and start telling the right stories.

In doing so, we will support our clients so that they grow and succeed. We do that by challenging the way they do new business, by putting the bravery back into each of them.

Kiwi Gray's articles

How an innovation mind-set can help brands be and act more responsible

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