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A heartfelt, visually rich real-life story centred on Charlie Fielding, a young boy whose journey is brought to life through the voice of his father—a photographer with a powerful archive of images from birth to present day. The narrative blends warmth, humour and emotional depth, anchored by a deliberately “seriously silly” charity challenge that delivers meaningful impact.
The story offers strong human interest appeal, combining authentic family storytelling with a light, accessible tone that broadens its audience reach. Charlie’s personality can shine through with occasional first-hand comments, adding charm and immediacy.
With compelling photography available and prior regional media interest (including BBC South East), this piece has clear potential to scale to a national audience. The goal is to create an engaging, shareable feature that balances humour and heart while highlighting the purpose behind the challenge and the family’s journey.

Feedback from Katherine Selby, Director of PR Workshop: "I’m happy to entrust Kirsty with sensitive case study stories as she approaches them with care and takes on board their considerations and preferences. Equally, when it comes to mentioning my client whose brand or service is part of the story, Kirsty gives due credit in context of the narrative to ensure good sense and flow. It never looks ‘placed’ or clumsy. I’m also impressed by how Kirsty persists with a story she believes is newsworthy: it can sometimes be several weeks before the commission is gained and the piece runs, but she stays with it. Thank you!"