Kirsten Rutherford Executive Creative Director

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Introducing Toepons!
A fake menstrual product addressing a real period problem.
When menstruators can’t afford menstrual products they resort to makeshift items like socks. For Menstrual Hygiene Day we created a series of fake products that draw attention to the fact that 1 in 4 US students can't afford period products. As well as a campaign for these fake products, we produced actual Toepons sold for $25 to support 5 cycles for a menstruator in need. They’re hand dyed socks, speckled with plenty of red to show your support for PERIOD. From the hands of menstrual equity warriors to your feet—together we can end period poverty in our lifetime.

MADEIT CREDITS

  • Period.Client
Annual 2020 JudgeCopywriting Contributor:

Kirsten Rutherford has been a Contributor since 25th November 2015.

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Toepons

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