ABOUT

As part of a global organisation, Barloworld Logistics needed to set themselves apart. They needed to position themselves as SMART: Sustainable, Measurable, Adaptable, Resourceful and Transformational. They needed to look smart, act smart and work smart. But most importantly, they needed to provide smart supply chain solutions to new and existing clients. Combining insight with foresight we created a smart new look and feel. From a smart new website and smart advertising, to smart processes and smarter procedures, every aspect of their business, both inside and out, was re-branded smart.