ABOUT

The brief was to create new packaging designs for Fruits of the Forest yoghurt brand. The product has a new and improved formula that needed new packaging to make an impact on shelf with consumers.

The result is a clean and contemporary design with a bolder logo, a fresh feel and big, juicy fruit that is unquestionably the hero. No frills or fuss. Just real, simple and delicious design that speaks for itself.

ECD: Kim Millar
Art Director & Designer: Kirsten Morgan