ABOUT

Show: Newsworthy on TV3 - the new late night news and current affairs show featuring Sam Hayes and David Farrier.
Brief: To showcase the new late show in a dynamic and original way to make it standout from the usual late news offerings on other channels.
Creative: Tapping in to the personable style of the presenters the aim was to produce a launch campaign that enchance this quirky edge with the use of animation overlaying the shot footage.