ABOUT

Series of 10 animated videos to increase awareness of Cian products for real estate professionals.

???? Client:

Cian is the leading online real estate classifieds platform in Russia, ranking among the top ten most popular online real estate classifieds globally.

✅ Goal

Create a series of animated videos to increase awareness of Cian's B2B products and their benefits, and improve the perception of Cian among a professional audience as a tool for solving all real estate activities.

????Solution

Create a mini-story using only hands to demonstrate the ease and convenience of using the product, while following brand guidelines with the prevalence of black space.